When it comes to finding a suitable location that will make your business noticeable and memorable enough at the same time, designing an outstanding exhibition stand can be a rather challenging task. Heights restrictions and many other exhibitors showcasing their products mean many individuals cannot see your offer.
First of all, your exhibition should be noticed; this is where the famous “wow factor” comes into play. You have probably heard it a thousand times, but the adage of ‘first impressions last’ cannot be overstated more than when you need to attract exhibition traffic.
You may be selling a far better product or service than the other companies, but you need visual appeal to retain a potential customer who then goes to the other companies. But how can one create a recognisable product surrounded by similar things at the exhibition? You can go right using the ten exhibition stand design pointers listed below.
1. Define Your Objectives
Setting objectives before designing a website can be as simple as deciding on a goal and the message you want people to receive when designing the exhibition stand.
A good-looking stand but a poor way of telling the story about your company or products is useless. Keep your objectives in mind throughout the designing phase to make sure what you want to convey will effectively be delivered
2. Maximise Space Effectively
Indeed, booth size may sometimes be limited, hence the need to make the best of what one has been provided. Check with the organizers to ensure you have all the right dimensions, as you need to know what you will be working with.
Proper planning of the display area should show that no barriers or structures hinder access to the stand, and meeting facilities should ideally be positioned at the rear of the stand.
3. Elevate Your Design
While many exhibition stands have a maximum head height, some of the larger complexes have an extremely high floor-to-ceiling. Ask if there is a maximum stand height because if there is none, the possibilities are flying high to the ceiling!
Organise high-convenient signs, suspended structures, or even a tower with a revolving sign to reach the attendees immediately when they enter the exhibition and lure them to your stand.
4. Use Vibrant and Contrasting Colors
It is very important to make exhibition graphics friendly and interesting and make them look eye-popping.
Bright colors and sharp graphic designs will likely make people approach the exhibition more and make them curious whether they want to learn more about what is inside.
Take into account the contrasting color scheme so color-blind visitors of the site can enjoy the design
5. Keep Text Minimal
Another important source of information, the text on an exhibition stand, should also be brief and to the point. Use shorter vocabulary if shorter words can convey a particular message.
Instead of putting too much product information on your signs, always use a catchy slogan. Ensure the font is large enough that representatives from the back can read it, and never place text at the bottom of the exhibit stand, as it can easily be obscured by people standing in front of the area.
6. Prioritise Lighting
Lighting is one of the most critical elements when designing an exhibition stand. It improves beauty and can set the mood of the area, depending on the required atmosphere.
Always expect to get more lighting than what the venue offers. It is also important to power up some specific areas of the stand with spots, battens, up lights, and even colored lights, which will provide a different dimension to the area, unlike other competitive stands.
7. Incorporate Engaging Graphics
Indeed, the phrase “Every picture tells a story” is true to the letter—images and graphics are a perfect way to convey numerous messages and details simultaneously.
Position images such that they will be easily observed and not to be obscured. Occasionally, graphics, unlike writing, can easily grab people’s attention and convey a message.
8. Create an Inviting Atmosphere
Encompass within your stand designs the use of light, textures, color, layout, and scent that will create an ambiance within your exhibition stand. Self-priming of your prospect’s sensory organs will direct more attention to your products and ensure you clinch your competitors.
You should adjust the product’s design to the target demographic’s needs to guarantee the right leads.
9. Experiment with Materials
Feel free to experiment with materials to reinforce your image and attract your target market. When selecting materials, one must consider the industry one operates in and select the appropriate one for the company’s brand image.
Ensure that your event hall has elements of environmental consciousness and that facilities such as chairs and tables are made of friendly-recyclable materials.
10. Integrate Technology
Technology is a significant part of people’s lives and can help improve the appearance of your exhibition stand. Most of them include product demonstration, virtual reality, touch screens, and interactive walls, giving the visitors a new experience as they engage with your multimedia content.
This is because, through interactive displays, people become actors rather than mere observers; hence, they are very interested in one’s booth.
End of the Guide Words
Following these tips, you can design an exhibition stand that draws a crowd and communicates your message and, more importantly, your brand values to visitors.
Penhaligonc’s business focuses on creating exhibition graphics that give your business an edge. Contact us today to learn how to bring your exhibition vision to life.
