Corporate events serve as the source to foster strong communication and interaction with customers and employees. The scope of these events can vary, from announcing networking chances to proclaiming significant changes in the company. In this guide, we’ll thoroughly explain various corporate events, their goals and objectives, and tips to organise a successful business event.
Unveiling the Prime Objectives and Goals of Corporate Events
Be it a celebrational or procedural, the following are some of the most common business event objectives:
- To Inform
- To Recognise
- To Train
- To Socialise
- To Build Community
- To Sell
- To Prospect
Exploring a Wide Range of Corporate Events Types
Conferences
Having the aim of informing or motivating the audience for your proposal, conferences help connect with the target audience, which means catching the fish you’re interested in. Furthermore, they play a crucial role in increasing networking and collaborating with attendees. The typical duration for the conferences is at least a day, hosted at specified conference centres or hotels, complete with a keynote speaker. Various other speaking sessions are also involved on diverse topics.
Celebration
There are cases where you don’t need logical reasons to arrange a party and cut loose. Whenever you achieve accomplishments and milestones, there’s nothing better than enjoying these cherished moments with your employees and families. These celebrations can take any form, including company anniversary bashes, holiday parties, or retirement send-offs.
Make that moment exciting and unforgettable by organising exciting activities, entertaining venues, and delightful catering. This is the moment to pay a little tribute to the individuals behind your success with their dedication and hard work.
Team Building Events
Team building events hold a prominent position in corporate events to encourage strong communication between employers and employees. The motives behind arranging these events are as follows:
- Mounting Trust
- Enhanced Communication
- Solving Varied Conflicts
- Establishing Bonds
- Empowering Morale
- Encouraging Employees
- Cultivating Decision-Making Capabilities
- Consolidating Job Skills
These employer-to-employee and peer-to-peer are one side of the coin; these events can also be arranged to improve relationships with clients.
Board Meetings
To track business performance and company activities, stakeholders, the board of directors, and company heads organise board meetings. These pre-planned events occur within a specified time frame and result in policies that can be undertaken in the future to achieve success.
Product Launches
As the name referred to, launches are those corporate events arranged when a company publicise their upcoming product or service. These events are generally hosted to notify customers and the media of a new achievement. However, this is only one aspect of expanding the awareness level to reach the audience, and businesses go above and beyond these launches for their desired goals.
Customer & Client Appreciation Events
When binding with loyal customers and clients, showing gratitude towards them is crucial. Customer & client appreciation events are your go-to for this purpose, illustrating gratefulness for the business they bring to your company. You can host these events on a wide range of non-traditional venues, saving money, like:
- Wineries
- Restaurants
- Night Clubs
- Breweries
- Arcades
- Amusement Parks
- Art Galleries
- Museum
In exchange for reimbursements customers and clients offer, you can organise an outing, dinner, or a thank-you party. Regular connection through gift cards, coupons, or exclusive offers establishes an unbreakable bond between the parties.
Shareholder Meetings
The primary objective behind shareholder meetings is to demonstrate strategies, operational performance, and future goals to the company’s investors. These events can be tailored depending on the number of stakeholders and organisation type. The sole purpose of these events is to upkeep shareholders’ confidence and faith in our company in the long run.
Retreats
leadership retreats allow high-level and executive employees to step back from their daily hectic routine to focus on crafting future strategies. These events are held at a tranquil location at scheduled times, making attendees interact and build long-term objectives.
Congress Event
Somehow, similar to conference events, congress events are held with a more single, focused approach. In these events, in-field experts are given a chance to socialise with other specialists, discussing relevant things and learning new tactics. Companies arrange for these events in the hope of skill flourishment with new concepts and practices.
Fundraisers
Companies, for corporate fundraising creativities, often get along with various non-profits, charities, or community organisations in diverse forms. These events can be hosted onsite or online and diverge based on the event type and people attending them. The most prevalent types of corporate fundraising events are:
- Raffles
- Auction: Silent or Live
- Golf Tournaments
- Themed Galas
- P2P Crowdfunding
- Online Sweepstakes
- Concerts
- Donation Drives
- Game Nights
- Gift Matching Events
Fundraising events can effectively be managed by considering the number of potential donors, budget, and charity objectives. You can comprehend it easily by taking an example of the event hosting a large gala where 250 attendees are present, of which 100 or so are substantial donors. Contrary to this, the number of guests will be small when you arrange a corporate golf tournament with fewer donors.
Trade Show
With a minor variation but equal impact, trade shows encompass setting booths all for promotion. Services or product demonstrations to the host are also included, highlighting what a company offers its consumers. To achieve desired results and leave a lasting impression, ensure your exhibition booths stand out in the crowd.
Crucial Aspects of Corporate Event Planning
When planning for any corporate event, keep the following tips in mind:
- Remember the event’s purpose, helping you take all the necessary steps.
- Allocate budget for hosting a corporate event, specifically 10% in hand for emergencies.
- Identify the role of props, which are important for the event, to utilise them at their maximum.
- Market your event, big or small, through networking websites, messages, and phones.
- Carefully select the venue to set the right mood and tone for your events.
- Schedule corporate events with an adequate theme to enhance engagement.
- Consider providing accommodations and transportation to your attendees for a hassle-free experience.
