What is an Exhibition Stand?
An exhibition stand is one of the effective marketing gimmicks. It consists of an attractive stand or space in an exhibition to showcase your company, services, or products to the visitors. Generally, the stand may have images, messages, 3-D visuals, or other innovative options to grab the attention of the audience, create awareness about your company/idea/product, and engage them.
It has different types, i.e. portable and pop-ups, modular exhibition stands, shell scheme stands, and custom-made exhibition stands, among others. It comes with numerous benefits including but not limited to:
- It helps to reach the target audience
- It is customizable.
- It is a budget-friendly option.
- It helps to increase audience engagement.
- It helps to acquire new customers.
- It helps to showcase the brand identity.
- It can help you advertise your upcoming products/ideas.
Exhibition stands are a great way to take your business to the next level. You may either own an exhibition stand or may use an exhibition stand hire service. An exhibition stand hire is a reliable service that allows you to temporarily rent an exhibition stand designed to cater to all your needs.
However, many people get confused here whether to own or hire an exhibition stand, but don’t worry! Read the blog to explore the benefits of hiring an exhibition stand so that you can make an informed decision.
5 Advantages of Hiring an Exhibition Stand
Ideal For New Business Start-Ups
Starting a new business puts a lot of stress, and you need professional help at various levels. Hiring an exhibition stand helps you get easy. All you have to do is share your vision and choose the specifications like size, design idea, type of stand, etc., and they will design your exhibition creatively and professionally.
Moreover, the hiring comes with professional management services. They set everything for you, and once the event is over, they disassemble and take the stand with them. So, if you are a newbie, Hiring an exhibition stand can be very beneficial for you.
Less Cost
Investing in purchasing a new exhibition stand has a high upfront cost. However, hiring it is a more affordable option as you don’t have to worry about overall maintenance service. Moreover, it saves you from the stress of storage.
Unlike owning an exhibition stand, with a rental stand, you don’t have to take the stress of updating the old-fashioned design or making a new stand for every event. This way, it is a more budget-friendly option.
The budget saved from purchase can be invested efficiently in other important domains like product development, branding and others. So, if you are someone who needs them annually or rarely, then hiring the exhibition stand is the best option for you.
No Stress
It saves you a lot of time and money to be spent on designing, planning and executing. From designing, installation and dismantling, you don’t have to worry about anything, nor does it require storage or maintenance.
Moreover, even if you are thinking of assembling it yourself, then that’s again a stress-free experience. Most of the rental exhibition stands come in a Lego-like approach enabling them to assemble easily.
Eco-Friendly
The paradigm of today’s world has shifted to embracing sustainable options. Supporting sustainability does not just fulfil ethical demands but is also a great way to build a strong brand image in public. Rental exhibition stands are made of high-quality materials, guaranteeing high durability and longevity. Moreover, they are reusable, which significantly reduces the demand for new materials and less waste, hence making them a sustainable approach to exhibition display solutions.
Variety of Options to Choose From
An exhibition stand hire gives you immense customization options that can complement the event theme, product/idea, given space and target audience. You can play with designs, colors, sizes and other features to make it magnetic and align with your objectives! It also gives you the freedom to align and resonate your message with cultural and regional nuances and attract a diverse audience.
If you are looking for an innovative, magnetic, and reliable exhibition stand hire, then look no further than Penhaligon! Our wide range of services includes technical design and build planning, 3d design and visualization, logistics and transport, stand manufacture, graphics printing, pre-build inspection, installation & dismantling. So, connect with us right away!
